1688 商品详情 API 返回值全面剖析：阿里巴巴中国站数据驱动的库存管理
作者：技术冰糖葫芦
- 2024-06-26 江西
本文字数：10756 字
阅读完需：约 35 分钟
在电商领域，数据的力量是无可估量的，特别是对于阿里巴巴中国站的商家来说，能够准确、及时地获取商品详情数据，对于制定营销策略、优化库存管理等方面具有重要意义。1688 商品详情 API（应用程序接口）为商家们提供了一个强大的工具，允许开发者通过输入商品的 ID 或其他相关参数，获取商品的详细信息。接下来，我们将对 1688 商品详情 API 的返回值进行全面剖析，并探讨如何利用这些数据来优化库存管理。
1. 1688 商品详情 API 返回值概述
1688商品详情API的返回值通常包含商品的多个方面信息，包括但不限于：
商品基本信息：如商品 ID、标题、描述、价格、库存等，这些信息直接反映了商品的当前状态和市场定位。
图片信息：API 会返回商品的主图、详情图等图片链接，这些图片是吸引买家的关键因素，也是展示商品特性的重要手段。
规格参数：商品的颜色、尺寸、材质等规格参数是买家选择商品的重要依据，也是商家管理库存的关键信息。
销售数据：如果 API 提供销售数据（如销量、评价等），这将是非常有价值的信息，能够反映商品的市场表现，为商家提供定价、促销等决策的参考。
关联信息：如相似商品推荐、关联搭配等，这些信息可以帮助商家制定交叉销售和捆绑销售的策略。
数据返回示例
{ "item":{ "num_iid":601824709263, "title":"韩版仿兔毛围巾秋冬毛毛围巾学生毛毛绒围脖冬季女套头防寒户外", "desc_short":"", "price":"2.2", "total_price":0, "suggestive_price":0, "orginal_price":"2.2", "nick":"_sopid@BBBEbRNm7OS0uGCXPJucMBy2w", "num":3786174, "min_num":2, "detail_url":"https://detail.1688.com/offer/601824709263.html", "pic_url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg", "brand":"", "brandId":"", "rootCatId":0, "cid":325, "crumbs":[
], "created_time":"", "modified_time":"", "delist_time":"", "desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质：双面仿兔毛毛绒面料，</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛（不是薄薄的单面哦）</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装，放心选购！</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应，厂家直销，没有中间商赚差价，有大量可以谈价，有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >（抖音，快手，直播电商福利品，天猫，淘宝，PDD，跨境电商供应商）</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的，有些激光高温裁剪残留的浮毛，抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款（大货是OPP透明袋独立包装）</strong><br/><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />", "desc_img":[ "https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg", "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg", "https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg", "https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg", 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], "_ddf":"sop", "props_img":{ "0:0":"https://cbu01.alicdn.com/img/ibank/11884977080_1818272533.jpg", "0:1":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg", "0:2":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg", "0:3":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg", "0:4":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg", "0:5":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg", "0:6":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg", "0:7":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg", "0:8":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg" }, "sales_info":{ "seller_num":"", "repeat_rate_purchase":"", "per_capita_purchases":"", "comment_num":"", "comment_url":"" }, "format_check":"ok", "shop_item":[
], "relate_items":[
] }, "error":"", "secache":"a1950f8cc13611671db129a5c7ae864a", "secache_time":1704529167, "secache_date":"2024-01-06 16:19:27", "translate_status":"", "translate_time":0, "language":{ "default_lang":"cn", "current_lang":"cn" }, "reason":"", "error_code":"0000", "cache":0, "api_info":"today:28 max:10000 all[28=28+0+0];expires:2024-05-30", "execution_time":"0.342", "server_time":"Beijing/2024-01-06 16:19:27", "client_ip":"106.6.33.199", "call_args":{ "num_iid":"601824709263" }, "api_type":"1688", "server_memory":"0.92MB", "request_id":"gw-4.65990d0ea4c43", "last_id":"2436414138"}复制代码
2. 利用 API 返回值优化库存管理
2.1 准确预测需求
通过分析 API 返回的销售数据、市场趋势等信息，商家可以准确预测商品的需求，从而制定合理的进货计划和库存管理策略，避免库存积压或缺货现象的发生。
2.2 建立供应链合作伙伴关系
与供应商保持及时沟通，分享需求预测以及销售数据，使供应商能够更好地调整生产计划，确保供货及时到达。同时，与物流合作伙伴建立良好的合作关系，优化运输方案，缩短运输时间，降低库存周转周期。
2.3 精细化库存管理
利用 API 返回的规格参数信息，商家可以对商品进行精细化库存管理。例如，根据商品的尺寸、颜色等属性进行分类管理，提高库存管理的效率和准确性。
2.4 个性化推荐与交叉销售
通过分析 API 返回的关联信息和用户购买行为，商家可以制定个性化的推荐策略。例如，向购买过某类商品的用户推荐相关商品或搭配方案，提高交叉销售和捆绑销售的比例，从而增加订单金额和客单价。
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