Development status of full color LED display

The proportion of outdoor full-color LED flash screens is increasing year by year, accounting for about 60% of the total sales of flash screens, and indoor flash screens account for 40%. The planning of full-color LED flash screen shopping malls is flexible and expanded, and it is more and more widely used in the field of application. From urban lighting to indoor, from the day to the East and the west to the high-tech field, you can see the figure of full-color LED flash screen. The following is an analysis of the current situation of full-color LED flashing screen operation.

Through the analysis of the current situation of full-color LED flash screen operation, the global full-color LED flash screen shopping malls are planned to be US $15.001 billion in 2018, and the top eight manufacturers account for 38% of the shopping malls in the world. Meanwhile, the global LED small interval flash screen shopping malls are planned to be US $15.854 billion in 2019. According to the difference of manufacturers' revenue, the top seven manufacturers are all Chinese manufacturers, and Dako ranks eighth. Moreover, the leading effect is very obvious. The top eight manufacturers account for 78% of the shopping malls in the world. It is estimated that the global LED small interval flash screen shopping malls will continue to be added at a high speed in 2019.(How to identify the quality of a full-color LED display?)

At present, the addition of full-color LED flash screen shopping malls in China is relatively balanced. During this period, small interval led began to explode, which led to the rapid addition of urban commercial flash application system, and has become a new addition point for LED flash application. The full-color LED flash screen will expand the incremental shopping mall with the innovative technology of thin, transparent, soft and special-shaped, and promote the stock shopping mall with the high-definition energy-saving and intelligent interactive technology. With the progress of LED flash technology and the flash of planning effect, the operation technology and capital barriers are also moving forward obviously. This paper analyzes the current situation of full-color LED flashing screen operation from three major trends.

full-color LED display

(1) Changes in the microeconomic environment

Analysis on the current situation of full-color LED flashing screen operation, and the impact of the adjustment of national microeconomic opening on the mall operation demand planning. In the shopping malls where LED flash products are used, urban phenomena and advertising occupy a high proportion, and there are certain plans for supporting needs in various severe engineering projects. The adjustment of microeconomic opening speed has certain impact on these shopping malls. The operation climate environment, opening format and speed need to be adjusted.

(2) Changes to the technology opening environment

In recent years, LED chip materials, packaging, driving, control and other technologies have been constantly opened up. Various new technologies have brought innovation and driving foundation to the opening of operations. Together, they have also had an impact on the production and shopping mall layout of many enterprises that have now been formed. Analysis on the current situation of full-color LED flashing screen operation. Now, the technology of small interval and high-density products is further opened, and it is also challenged by integrated circuit technology, drive control, power supply technology and reliability. At the same time, other types of flash application products, such as OLED, have opened up new technologies, and some new products and technologies will also have an impact on LED flash application products and shopping malls.

(3) Change of shopping mall environment

Through the analysis of the current situation of full-color LED flash screen operation, the operation industry has now formed a group of enterprises with strong capital strength represented by listed enterprises. At the same time, some enterprises outside the operation have extended to the application scope of LED flash, resulting in more intense market competition of LED flash products. In recent years, the funds and new enterprises attracted into led operation by the use of LED lighting, before the main shopping malls of LED lighting were completely formed, their capacity digestion and business transformation constituted a preemption for the shopping malls of LED flash products, and "rough addition enterprises" with "low price" as the competition method also appeared again and again. Backbone enterprises in the operation sector are facing the pressure of planning and profit making, and the environment for the opening of mall space and livelihood of small and medium-sized enterprises is not optimistic.

full-color LED display

Analysis on the current situation of full-color LED flash screen operation, favorable spatial location, useful audience touch and high-quality audience are the three central values of full-color LED flash screen media. In addition, the recognition of the audience also plays a vital role in the marketing value and opening space of the media. In this respect, the full-color LED flash screen media has an outstanding visual advantage, which fully ensures the audience's attention to advertising information; At the same time, compared with other outdoor media, its more "atmospheric" image also plays a role in beautifying the urban space and image to a certain extent, and is more simply recognized by the audience.