阿里巴巴中国站 1688 商品详情 API 返回值探索：数据驱动的电商新生态
作者：技术冰糖葫芦
- 2024-05-15 江西
本文字数：10693 字
阅读完需：约 35 分钟
阿里巴巴中国站的 1688 商品详情 API 返回值在数据驱动的电商新生态中扮演着重要角色。以下是对其返回值及其在电商新生态中作用的探索：
API 返回值的内容：
商品基本信息：包括商品 ID、商品名称、商品描述、商品分类、商品价格等，这些是电商平台上商品展示的基础信息。
商品图片信息：提供商品主图和详情图的 URL 地址，帮助消费者更直观地了解商品。
商品属性信息：如颜色、尺寸、材质等，帮助消费者筛选和选择符合自己需求的商品。
商品库存信息：包括库存数量和可售数量，帮助商家和消费者了解商品的供应情况。
商品销售信息：如销量、评价数、好评率等，为消费者提供购买参考，也为商家提供销售数据分析的依据。
商家信息：包括商家名称、商家等级、商家所在地等，增加消费者对商家的信任度。
物流信息：如运费、发货地、配送方式等，帮助消费者了解购买商品的物流成本和时间。
售后服务信息：如退换货政策、售后保障等，为消费者提供购物保障。
数据驱动的电商新生态：
用户体验提升：通过分析用户的行为、偏好、反馈等数据，电商平台可以更精准地推送符合用户需求的商品，提供更个性化、更满意的服务。
产品质量提升：通过分析产品的销量、评价、退货等数据，电商平台和商家可以对产品设计、生产、供应链等环节进行优化，提高产品质量。
营销策略优化：通过分析用户的购买历史、浏览记录等数据，电商平台可以制定更精准的营销策略，提高转化率和销售额。
供应链优化：通过收集和分析销售、库存等数据，电商平台和商家可以更好地预测市场需求，优化库存管理，降低运营成本。
API 返回值在数据驱动的电商新生态中的作用：
提供基础数据：API 返回值中的商品信息、销售数据等是电商平台进行数据分析和决策的基础。
促进数据共享：通过 API 接口，电商平台和商家可以共享数据资源，实现数据的互联互通和高效利用。
推动业务创新：基于 API 返回值的数据分析，电商平台和商家可以发掘新的商业机会和创新点，推动业务的发展和创新。
返回数据示例https://o0b.cn/ibelle
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], "created_time":"", "modified_time":"", "delist_time":"", "desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质：双面仿兔毛毛绒面料，</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛（不是薄薄的单面哦）</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装，放心选购！</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应，厂家直销，没有中间商赚差价，有大量可以谈价，有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >（抖音，快手，直播电商福利品，天猫，淘宝，PDD，跨境电商供应商）</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的，有些激光高温裁剪残留的浮毛，抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款（大货是OPP透明袋独立包装）</strong><br/><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img 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</p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />", "desc_img":[ "https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg", "https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg", "https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg", "https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg", 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