阿里巴巴中国站 1688 商品详情 API 返回值探索:数据驱动的电商新生态
- 2024-05-15 江西
本文字数:10693 字
阅读完需:约 35 分钟
阿里巴巴中国站的 1688 商品详情 API 返回值在数据驱动的电商新生态中扮演着重要角色。以下是对其返回值及其在电商新生态中作用的探索:
API 返回值的内容:
商品基本信息:包括商品 ID、商品名称、商品描述、商品分类、商品价格等,这些是电商平台上商品展示的基础信息。
商品图片信息:提供商品主图和详情图的 URL 地址,帮助消费者更直观地了解商品。
商品属性信息:如颜色、尺寸、材质等,帮助消费者筛选和选择符合自己需求的商品。
商品库存信息:包括库存数量和可售数量,帮助商家和消费者了解商品的供应情况。
商品销售信息:如销量、评价数、好评率等,为消费者提供购买参考,也为商家提供销售数据分析的依据。
商家信息:包括商家名称、商家等级、商家所在地等,增加消费者对商家的信任度。
物流信息:如运费、发货地、配送方式等,帮助消费者了解购买商品的物流成本和时间。
售后服务信息:如退换货政策、售后保障等,为消费者提供购物保障。
数据驱动的电商新生态:
用户体验提升:通过分析用户的行为、偏好、反馈等数据,电商平台可以更精准地推送符合用户需求的商品,提供更个性化、更满意的服务。
产品质量提升:通过分析产品的销量、评价、退货等数据,电商平台和商家可以对产品设计、生产、供应链等环节进行优化,提高产品质量。
营销策略优化:通过分析用户的购买历史、浏览记录等数据,电商平台可以制定更精准的营销策略,提高转化率和销售额。
供应链优化:通过收集和分析销售、库存等数据,电商平台和商家可以更好地预测市场需求,优化库存管理,降低运营成本。
API 返回值在数据驱动的电商新生态中的作用:
提供基础数据:API 返回值中的商品信息、销售数据等是电商平台进行数据分析和决策的基础。
促进数据共享:通过 API 接口,电商平台和商家可以共享数据资源,实现数据的互联互通和高效利用。
推动业务创新:基于 API 返回值的数据分析,电商平台和商家可以发掘新的商业机会和创新点,推动业务的发展和创新。
返回数据示例https://o0b.cn/ibelle
"item":{
"num_iid":601824709263,
"title":"韩版仿兔毛围巾秋冬毛毛围巾学生毛毛绒围脖冬季女套头防寒户外",
"desc_short":"",
"price":"2.2",
"total_price":0,
"suggestive_price":0,
"orginal_price":"2.2",
"nick":"_sopid@BBBEbRNm7OS0uGCXPJucMBy2w",
"num":3786174,
"min_num":2,
"detail_url":"https://detail.1688.com/offer/601824709263.html",
"pic_url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"brand":"",
"brandId":"",
"rootCatId":0,
"cid":325,
"crumbs":[
],
"created_time":"",
"modified_time":"",
"delist_time":"",
"desc":"<div id=\"offer-template-0\"></div><div > </div>\r\n<div ><span ><strong> <span >材质:双面仿兔毛毛绒面料,</span></strong></span></div>\r\n<div ><span ><strong><span >不掉毛(不是薄薄的单面哦)</span></strong></span></div>\r\n<div ><span ><strong ><span >厚款3.39元</span></strong></span></div>\r\n<div ><span ><strong><span ><span >普通款2.38元</span></span></strong></span></div>\r\n<div ><span ><strong><span ><span >每条围巾都是独立OPP袋子包装,放心选购!</span></span></strong></span></div>\r\n<div ><span ><strong><span >现货供应,厂家直销,没有中间商赚差价,有大量可以谈价,有量有价</span></strong></span></div>\r\n<div ><span ><strong><span >(抖音,快手,直播电商福利品,天猫,淘宝,PDD,跨境电商供应商)</span></strong></span></div>\r\n<div ><strong><span ><span ><span >这款围巾是不掉毛的,有些激光高温裁剪残留的浮毛,抖抖就好了哦。</span></span></span></strong></div>\r\n<div > </div>\r\n<div ><span ><img src=\"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg\" alt=\"undefined\"/><br/><strong>此图拉拉袋包装的为客户定做款(大货是OPP透明袋独立包装)</strong><br/><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg\" align=\"absmiddle\"/></span></div>\r\n<div ><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg\" align=\"absmiddle\"/><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg\" align=\"absmiddle\"/></div>\r\n<div > </div>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p><img src=\"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg\" align=\"absmiddle\"/></p>\r\n<p> </p>\r\n<p> </p>\r\n<div >..........</div><img src=\"https://www.o0b.cn/i.php?t.png&rid=gw-4.65990d0ea4c43&p=1778786759&k=92716&t=1704529167\" style=\"display:none\" />",
"desc_img":[
"https://cbu01.alicdn.com/img/ibank/O1CN01emutXa27pyd6vYZzm_!!2206475177847-0-cib.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01kFnNOl1MP9H5642lo_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/TB2lZSUX7iHJuJjSZFjXXcGvXXa_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i2/2272041426/TB2rvmVXYSGJuJjSZFqXXXo2pXa_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01EKuyER1MP9LVqRODf_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01fH7zeu1MP9LXYMDb9_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01o03kWB1MP9LUPh2vD_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01zAl3p11MP9LTi5nZh_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01Zv9KBT1MP9LUIKRow_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01VlbKPj1MP9LU0NVFN_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01MjaoVZ1MP9LTiFjny_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01junsnm1MP9LX5bOdM_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i2/2272041426/O1CN014Dv2oq1MP9LU0KgIb_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01jNA7KZ1MP9LUHdDBF_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01JZW4Hn1MP9LUHd91D_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i3/2272041426/O1CN01nSbj2H1MP9LVqZ2mg_!!2272041426.jpg",
"https://img.alicdn.com/imgextra/i4/2272041426/O1CN01HmPSpT1MP9LSDyrsr_!!2272041426.jpg"
],
"item_imgs":[
{
"url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11921665153_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11884953047_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
},
{
"url":"https://cbu01.alicdn.com/img/ibank/12483429103_1818272533.jpg"
}
],
"item_weight":"",
"item_size":"",
"location":"浙江省 金华市",
"post_fee":"",
"express_fee":"",
"ems_fee":"",
"shipping_to":"",
"has_discount":"",
"video":"https://cloud.video.taobao.com/play/u/2206475177847/p/1/e/6/t/1/238604472723.mp4",
"is_virtual":"",
"sample_id":"",
"is_promotion":"",
"props_name":"0:0:颜色:红色;0:1:颜色:黑色;0:2:颜色:白色;0:3:颜色:灰色;0:4:颜色:杏色;0:5:颜色:粉色;0:6:颜色:咖啡色;0:7:颜色:米色;0:8:颜色:卡其色",
"prop_imgs":{
"prop_img":[
{
"properties":"0:0",
"url":"https://cbu01.alicdn.com/img/ibank/11884977080_1818272533.jpg"
},
{
"properties":"0:1",
"url":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg"
},
{
"properties":"0:2",
"url":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg"
},
{
"properties":"0:3",
"url":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg"
},
{
"properties":"0:4",
"url":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg"
},
{
"properties":"0:5",
"url":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg"
},
{
"properties":"0:6",
"url":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg"
},
{
"properties":"0:7",
"url":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg"
},
{
"properties":"0:8",
"url":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg"
}
]
},
"property_alias":"0:0:红色;0:1:黑色;0:2:白色;0:3:灰色;0:4:杏色;0:5:粉色;0:6:咖啡色;0:7:米色;0:8:卡其色",
"props":[
{
"name":"品牌",
"value":"高着"
},
{
"name":"编织方法",
"value":"经编"
},
{
"name":"功能",
"value":"保暖"
},
{
"name":"适合季节",
"value":"冬季"
},
{
"name":"货号",
"value":"WJ618"
},
{
"name":"产地",
"value":"浙江义乌"
},
{
"name":"款式",
"value":"中长"
},
{
"name":"颜色",
"value":"红色"
},
{
"name":"颜色",
"value":"黑色"
},
{
"name":"颜色",
"value":"白色"
},
{
"name":"颜色",
"value":"灰色"
},
{
"name":"颜色",
"value":"杏色"
},
{
"name":"颜色",
"value":"粉色"
},
{
"name":"颜色",
"value":"咖啡色"
},
{
"name":"颜色",
"value":"米色"
},
{
"name":"颜色",
"value":"卡其色"
},
{
"name":"主要下游平台",
"value":"淘宝"
},
{
"name":"主要下游平台",
"value":"京东"
},
{
"name":"主要下游平台",
"value":"ebay"
},
{
"name":"主要下游平台",
"value":"亚马逊"
},
{
"name":"主要下游平台",
"value":"wish"
},
{
"name":"主要下游平台",
"value":"快手"
},
{
"name":"主要下游平台",
"value":"速卖通"
},
{
"name":"主要下游平台",
"value":"天猫"
},
{
"name":"主要下游平台",
"value":"独立站"
},
{
"name":"主要下游平台",
"value":"LAZADA"
},
{
"name":"主要下游平台",
"value":"拼多多"
},
{
"name":"主要下游平台",
"value":"抖音"
},
{
"name":"有可授权的自有品牌",
"value":"否"
},
{
"name":"是否跨境出口专供货源",
"value":"是"
},
{
"name":"上市年份/季节",
"value":"2021年秋季"
},
{
"name":"宽度(CM)",
"value":"12cm"
},
{
"name":"风格",
"value":"百搭"
},
{
"name":"风格",
"value":"优雅"
},
{
"name":"风格",
"value":"极简"
},
{
"name":"风格",
"value":"休闲风"
},
{
"name":"风格",
"value":"时尚OL"
},
{
"name":"风格",
"value":"简约"
},
{
"name":"风格",
"value":"欧美"
},
{
"name":"风格",
"value":"轻奢风"
},
{
"name":"风格",
"value":"chic风"
},
{
"name":"风格",
"value":"高级感"
},
{
"name":"面料名称",
"value":"毛绒"
},
{
"name":"风格分类",
"value":"时尚通勤"
},
{
"name":"处理工艺",
"value":"经编"
},
{
"name":"流行元素分类",
"value":"无"
}
],
"total_sold":3786174,
"skus":{
"sku":[
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:0",
"properties_name":"0:0:颜色:红色",
"quantity":0,
"sku_id":5330445855404,
"spec_id":"87b07b1e746bd546e97a0f5888726ae3"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:1",
"properties_name":"0:1:颜色:黑色",
"quantity":0,
"sku_id":5330445855410,
"spec_id":"e664b2e7c4adae52d35767f51a9219f6"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:2",
"properties_name":"0:2:颜色:白色",
"quantity":0,
"sku_id":5330445855398,
"spec_id":"18dc5ba8c7dc3df0eb8b731977df2372"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:3",
"properties_name":"0:3:颜色:灰色",
"quantity":8020,
"sku_id":5330445855408,
"spec_id":"05808df6001a6ffa6fa13ae7df588b36"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:4",
"properties_name":"0:4:颜色:杏色",
"quantity":0,
"sku_id":5330445855412,
"spec_id":"1ab2b4cd3cc2b51ed4055978ca4b8579"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:5",
"properties_name":"0:5:颜色:粉色",
"quantity":0,
"sku_id":5330445855402,
"spec_id":"7a394d5d7d8560fae263cd2ffe9ee444"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:6",
"properties_name":"0:6:颜色:咖啡色",
"quantity":0,
"sku_id":5330445855396,
"spec_id":"423651c0792f75de75484ae9bd5fe535"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:7",
"properties_name":"0:7:颜色:米色",
"quantity":0,
"sku_id":5330445855400,
"spec_id":"45b9c574ac45662aba79f2cb72d20112"
},
{
"price":4.99,
"total_price":4.99,
"orginal price":4.99,
"properties":"0:8",
"properties_name":"0:8:颜色:卡其色",
"quantity":0,
"sku_id":5330445855406,
"spec_id":"f7931f4b9892a8c41b76205cb1d50627"
}
]
},
"seller_id":null,
"sales":0,
"shop_id":null,
"props_list":{
"0:0":"颜色:红色",
"0:1":"颜色:黑色",
"0:2":"颜色:白色",
"0:3":"颜色:灰色",
"0:4":"颜色:杏色",
"0:5":"颜色:粉色",
"0:6":"颜色:咖啡色",
"0:7":"颜色:米色",
"0:8":"颜色:卡其色"
},
"seller_info":{
"nick":null,
"user_num_id":null,
"sid":null,
"title":null,
"zhuy":null,
"shop_name":null
},
"tmall":"false",
"error":"",
"warning":"",
"url_log":[
],
"unit":null,
"is_support_mix":null,
"mix_amount":null,
"mix_begin":null,
"mix_number":null,
"priceRange":[
[
2,
"2.2"
]
],
"priceRangeOriginal":[
],
"_ddf":"sop",
"props_img":{
"0:0":"https://cbu01.alicdn.com/img/ibank/11884977080_1818272533.jpg",
"0:1":"https://cbu01.alicdn.com/img/ibank/11954549680_1818272533.jpg",
"0:2":"https://cbu01.alicdn.com/img/ibank/11921650503_1818272533.jpg",
"0:3":"https://cbu01.alicdn.com/img/ibank/11921680795_1818272533.jpg",
"0:4":"https://cbu01.alicdn.com/img/ibank/11954549050_1818272533.jpg",
"0:5":"https://cbu01.alicdn.com/img/ibank/11921689268_1818272533.jpg",
"0:6":"https://cbu01.alicdn.com/img/ibank/11954552765_1818272533.jpg",
"0:7":"https://cbu01.alicdn.com/img/ibank/O1CN01PtW77W27pyekEhcAt_!!2206475177847-0-cib.jpg",
"0:8":"https://cbu01.alicdn.com/img/ibank/O1CN01t2Q1ci27pyjXB0fxo_!!2206475177847-0-cib.jpg"
},
"sales_info":{
"seller_num":"",
"repeat_rate_purchase":"",
"per_capita_purchases":"",
"comment_num":"",
"comment_url":""
},
"format_check":"ok",
"shop_item":[
],
"relate_items":[
]
},
"error":"",
"secache":"a1950f8cc13611671db129a5c7ae864a",
"secache_time":1704529167,
"secache_date":"2024-01-06 16:19:27",
"translate_status":"",
"translate_time":0,
"language":{
"default_lang":"cn",
"current_lang":"cn"
},
"reason":"",
"error_code":"0000",
"cache":0,
"api_info":"today:28 max:10000 all[28=28+0+0];expires:2024-05-30",
"execution_time":"0.342",
"server_time":"Beijing/2024-01-06 16:19:27",
"client_ip":"106.6.33.199",
"call_args":{
"num_iid":"601824709263"
},
"api_type":"1688",
"server_memory":"0.92MB",
"request_id":"gw-4.65990d0ea4c43",
"last_id":"2436414138"
}
![用户头像](http://static001.geekbang.org/account/avatar/00/39/b5/2a/66b8b124.jpg?x-oss-process=image/resize,w_200,h_200)
技术冰糖葫芦
还未添加个人签名 2023-11-13 加入
还未添加个人简介
评论